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Is the UAE's secondhand shopping app market getting too crowded?

Open any fashion-forward resident's phone in the UAE and, somewhere between the food delivery and ride-hailing apps, you will almost certainly find at least one second-hand shopping platform. Possibly three. Scroll through a local fashion group on Instagram and the sponsored posts tell the same story: Lookalikes of the popular online marketplace Vinted, and hybrid models that blend digital…

Is the UAE's secondhand shopping app market getting too crowded?

The secondhand shopping app market in the UAE is becoming increasingly crowded, with multiple platforms vying for attention from fashion-conscious consumers. Apps like Yalla BB, Revyn, &Again, Hiiba, and others have emerged, each offering a different approach to the resale market. Resale enthusiast Randi Comrie, who uses several apps, believes that the competitive nature of the market is a sign of its potential.

Founders of these platforms agree that there is still room for more, as the market is in its early stages and has immense growth opportunities. However, they also acknowledge the challenge of shifting consumer perceptions and habits, with many still preferring to buy new items. To combat this, several platforms are incorporating physical touchpoints, such as pop-ups and community events, to create a more tangible and trust-building experience.

Resale enthusiasts are optimistic about the future of the market, believing that the Middle East has the potential to create its own unique circular fashion ecosystem.

Written by urgent.news from The National Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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