India’s QSR chains see demand recovery as value offers draw customers back
Fast-food chains saw demand return in the September quarter as ₹99-type value deals pulled diners back, led by Burger King and McDonald’s franchisee Westlife, with Pizza Hut still behind. Rising gas, wage and ingredient costs are squeezing margins, so chains are holding back on price increases.
Indian quick-service restaurant (QSR) chains, including Burger King and McDonald's, are experiencing a sales rebound as value promotions attract customers back to their establishments. According to Mint Premium, in the September quarter, these companies witnessed a double-digit growth in sales at their existing restaurants. The strategy of offering low-priced deals has once again proven effective in re-engaging customers who had previously shifted their preferences.
Vaeshnavi, a correspondent with Mint's consumer economy team, reports on the dynamics of consumer behavior in India, focusing on retail, food and beverage, and the burgeoning quick commerce sector. As a recent graduate of the Asian College of Journalism's Bloomberg Business and Finance programme, Vaeshnavi is dedicated to delivering clear and insightful narratives, having previously studied accounting and finance at the University of Madras.
Written by urgent.news from Live Mint's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
