How Skims $148 advent calendar went from holiday gift to refund offer
Skims is offering refunds or store credit for its $148 advent calendar after TikTok unboxings drew criticism over its hair ties, bobby pins, and keychains.
TikTok creator @wetsloppyswollen opened Skims' $148 advent calendar on day eight, finding a teddy bear keychain, hair ties, satin scrunchies, and a foam toy with the Skims logo. The experience felt like a "box of pranks" to many viewers. The video garnered 65 million views in just three days, leading to numerous unboxing posts from other shoppers.
By November 8, Skims offered refunds for the unappealing advent calendar, contacting all customers who purchased it. Despite the backlash, the box remained sold out due to high demand. The original product listing revealed seven hair accessory days, four keychain days, and one squishy item. Some fans defended the brand, stating it was intended for Skims enthusiasts.
However, the unboxing trend highlights the need for brands to provide satisfactory products to their buyers.
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