He transformed Africa’s biggest airline. Can he turn around SIA-backed Air India?
Tewolde Gebremariam’s success with Ethiopian Airlines could help revive Air India, but analysts warn that fierce competition, mounting costs and operational challenges will make his job far from easy.
Air India, one of India's largest airlines, faces a daunting challenge as it seeks to reverse decades of financial losses. Tewolde Gebremariam, now the airline's CEO, has a successful track record in transforming Ethiopian Airlines into a profitable global carrier, but analysts warn that the hurdles before Air India are far more formidable. With mounting costs, intense competition, and operational difficulties, turning around Air India appears a monumental task.
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