Ghana’s film industry woes go beyond marketing – Selassie Ibrahim

Selassie Ibrahim, founder of the REFFA Awards, has called on Ghanaians to alter their perception of locally produced films, attributing the industry's challenges to negative attitudes and low patronage. She argued that the issue extends beyond marketing, highlighting that many Ghanaians dismiss local productions without even watching them.

Comparing Ghana's stance on local films to the support Nigerian audiences provide for their own productions, Selassie emphasized the need for collective efforts from filmmakers and the public to revive the industry. She noted that Nigerians readily support local content, even on DStv, unlike many Ghanaians who quickly dismiss local films.

Selassie urged Ghanaians to actively patronize local movies, especially in cinemas, emphasizing that audience support is crucial for sustaining film production. She stressed that poor returns on film investments make it difficult for producers to secure funds for subsequent projects and maintain production quality. Despite acknowledging that Ghanaian filmmakers possess storytelling talent, Selassie urged the industry to improve its business practices and take collective responsibility for its growth.