Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers
TikTok Shop is opening up a new paid membership program called TikTok Shop Plus in time for the competitive holiday season.
TikTok Shop has launched a paid membership program called TikTok Shop Plus in the United States ahead of the holiday season. This service is available to over 1 million of the platform's most loyal customers in the country. Upon signing up for TikTok Shop Plus, users pay $9.99 per month, following a 30-day free trial period. The program offers various benefits, including expanded free shipping, exclusive discounts, coupon bundles, and instant refunds, aiming to boost retail sales in the U.S. as live commerce continues to grow beyond Asia.
Following its inception in the U.S. in 2023, TikTok Shop now accounts for approximately 20% of the social-commerce market in the country. With TikTok Shop Plus, the platform offers an extra layer of perks similar to other membership programs, such as Amazon Prime ($14.99 per month) and Walmart+ ($12.95 per month). Business Insider initially disclosed the testing of this program version in July.
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