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Elon Musk Finally Killed the Cybertruck. His Brand Paid for the Whole Ride

Tesla will wind down its stainless steel pickup next year. Here is my scorecard on Musk’s wins and losses, what each one did to his brand, and the line no critic should cross.

Elon Musk Finally Killed the Cybertruck. His Brand Paid for the Whole Ride

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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