BlueStone shares jump 3% after jeweller reports 45% festive season sales surge

BlueStone Jewellery and Lifestyle Limited's stock saw a 3.27 percent increase to ₹737.40 on the NSE on Monday, following the company's announcement of a 45 percent year-on-year surge in sales for the first two months of FY27. This growth occurred during the key Dhanteras and Diwali shopping days, which typically see high volumes of consumer activity.

The stock opened at ₹715.30 and reached a high of ₹736.90, with a trading volume of 3.74 lakh shares valued at ₹26.97 crore by mid-session. BlueStone's market capitalization is now estimated at ₹11,253.79 crore. The company's shares trade at a P/E ratio of 106.94 and are under NSE's ASM-1 surveillance. The Bengaluru-based jeweller, which began trading in August 2025, attributed its success to an increase in buyer transactions rather than higher average ticket sizes, with per-transaction realisations remaining unchanged compared to the same period last year.

The company also reported improved performance across lower price points during the festive season. Founder and CEO Gaurav Singh Kushwaha credited the performance to consistent consumer demand, noting that more customers were purchasing from BlueStone this festival season across various price ranges. The stock currently trades 24 percent below its 52-week high of ₹969.90, reached in September 2026, although it has still increased by over 54 percent so far this year.