Black Sherif’s first Telecel Project X live on TikTok draws over 200,000 fans

Telecel and Ghanaian artist Black Sherif, whose stage name is Blacko, have joined forces for Project X, launching exclusive digital financial services for Telecel customers. The partnership has resulted in an overwhelming response, with over 200,000 fans tuning in to attend Blacko's first Project X Live session exclusively on TikTok.

The session hosted by the 'Kwaku The Traveller' hitmaker took place on Blacko's TikTok page and featured an intimate performance, candid conversation, and exclusive interaction with fans from Ghana and beyond. Telecel customers were given the opportunity to receive cash rewards from GH¢200 to GH¢1,000 in their Telecel Cash wallets.

Andre Tayo, Telecel Ghana's Head of Brand & Marketing, emphasized the significance of the collaboration, stating that Project X unites Telecel's commitment to safe, secure mobile financial services with Blacko's inspiring journey and talent. This monumental turnout of 200,000 fans highlights Blacko's impact as an artist and demonstrates Telecel's promise to continue providing exciting experiences for customers and fans alike.

A key feature of the session was the introduction of Blackocode. Telecel Cash users can avail of two complimentary transactions – money transfers to loved ones, payments to merchants, or cash withdrawals – by entering BLACKO233 in the Telecel Play App until 28th November 2026. To make the most of this offer, Telecel customers simply need to download or open the Telecel Play App and input BLACKO233 when transacting.

Project X Live sessions will continue, promising even more thrilling experiences and rewards for fans and Telecel customers.