The hottest new job perk is helping employees buy a house
As the housing market becomes less affordable, some employers are offering homebuying assistance benefits through companies like NestSteps and Nestment.
As the housing market becomes increasingly competitive, some employers are offering new benefits to help employees purchase homes. Hilary Petee, a brand manager, had given up on homeownership until her employer provided her with Nestment, a platform offering homeownership coaching. After using the benefit, Petee and her husband were able to close on a $1.4 million home.
The American dream of homeownership is now receiving a boost from HR, with employee benefits like housing assistance becoming an attractive perk for potential employees. Companies such as Nestment are providing homeownership coaching and AI tools to help first-time buyers navigate the complex process.
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