How much Netflix cost in 2007 vs. 2026
It's been nearly 20 years since Netflix first introduced its streaming media plans. They've changed a bit .
In 2007, Netflix introduced its first streaming option called Watch Now, which subscribers could only access if they had a DVD rental plan. For $16.99 per month, customers could enjoy three DVDs at a time and 18 hours of streaming, a limited selection of roughly 1,000 titles, and viewing capabilities on a Windows PC with Internet Explorer.
The streaming service was not of high quality, as high-definition (720p and 1080i) was just beginning to gain popularity. Netflix's prices have been increasing since its inception, with an initial top-tier plan costing $16.99 per month for three DVDs and unlimited streaming. By 2011, Netflix split its DVD and streaming services into separate plans, raising prices by $6 for subscribers who wanted both options.
Today, Netflix offers three plans: Standard with ads for $8.99, Standard for $19.99, and Premium for $26.99. While prices have risen over the past 20 years, the current offerings provide a significantly larger selection of titles, including original series and movies, in high-definition and premium audio, and the ability to stream on multiple devices.
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