Coupang faces pressure to broaden US lobbying strategy after midterms
Coupang is facing growing pressure to broaden its lobbying strategy in the United States beyond its Republican allies following the Democrats' sweeping midterm election victory, experts and industry officials said Sunday. The change could be particularly impactful for the e-commerce giant, whose lobbying efforts have helped draw attention in Washington to its dispute with Korean regulators.…
Coupang, the leading e-commerce company, is bracing for a shift in its lobbying approach within the United States following the recent Democrats' victory in the midterms. Industry experts and officials have suggested that the company may need to diversify its relationships with both Republican and Democratic lawmakers to maintain its influence in Washington.
This change is expected to have a significant impact on the firm, which has historically relied on the support of Republican lawmakers to highlight its ongoing dispute with Korean regulators. The Democrats' control of both chambers of Congress is anticipated to weaken the institutional backing that Coupang has received from the Republicans, prompting analysts and industry insiders to recommend that the company should actively engage with members of both parties to preserve its political clout.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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