Coupang faces pressure to broaden US lobbying strategy after midterms
Coupang is facing growing pressure to broaden its lobbying strategy in the United States beyond its Republican allies following the Democrats' sweeping midterm election victory, experts and industry officials said Sunday. The change could be particularly impactful for the e-commerce giant, whose lobbying efforts have helped draw attention in Washington to its dispute with Korean regulators.…
Coupang is under pressure to diversify its lobbying approach in the United States after Democrats' successful midterm elections, according to experts and industry officials. This change may prove particularly significant for the e-commerce giant, as its lobbying activities have brought attention to its conflict with Korean regulators.
Republican legislators, such as members of the House Judiciary Committee, have openly criticized the company for facing disparities in treatment in Korea. With Democrats now holding control over both chambers of Congress, the support Coupang has received from Republican lawmakers is anticipated to diminish. Consequently, experts and industry observers claim that the firm will need to expand its connections across both political parties to sustain its influence in the nation's capital.
"For a tech-driven company like Coupang, which continues to face policies under a Republican administration, it is crucial to strike a balance between lobbying efforts with Democrats and Republicans."
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
