A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand
Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.