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A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand

Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.

A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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