What's behind K-pop agencies' Gangnam exodus?
“Things were so tough that there were times I hated it, but I wish I could go back to those days when we were at the height of our careers.” Wheein of K-pop girl group Mamamoo said this during a recent online livestream, breaking down in tears. The four members, who were pursuing individual activities, have reunited after four years and are currently on a world tour. Her emotions appeared to stem…
The Korean pop music industry has seen a remarkable shift as K-pop agencies have moved their headquarters away from the traditional hotspots of Gangnam and Hongdae in Seoul. Debuting in 2014, the girl group Mamamoo, known for their confident image of women and hit songs like "Yes I Am" and "You're the Best," has reunited after four years of individual pursuits.
Members Wheein expressed a sense of nostalgia during a recent online livestream, stating that the group's peak career days hold a special place in her heart. While the agency that brought Mamamoo to fame, RBW, has established its new headquarters in Jayang-dong, Gwangjin District, an unexpected location outside of the bustling districts previously associated with the K-pop scene.
This move indicates a broader trend of K-pop agencies repositioning themselves strategically, potentially seeking new opportunities beyond the well-trodden paths of the city's entertainment districts.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- What's behind K-pop agencies' Gangnam exodus? koreatimes.co.kr
