What's behind K-pop agencies' Gangnam exodus?
“Things were so tough that there were times I hated it, but I wish I could go back to those days when we were at the height of our careers.” Wheein of K-pop girl group Mamamoo said this during a recent online livestream, breaking down in tears. The four members, who were pursuing individual activities, have reunited after four years and are currently on a world tour. Her emotions appeared to stem…
Mamamoo, a popular K-pop girl group, has reunited after a four-year hiatus and is embarking on a world tour. During a recent online livestream, one of the group's members, Wheein, expressed her deep emotions, reflecting on the group's past success and the challenging times they endured. The group debuted in 2014 and gained fame with hit songs like "Yes I Am" and "You're the Best," which celebrated confident women.
As the group comes together again, the agency that raised them, RBW, has also undergone a shift. A recent visit to the Guui Station area showcased RBW's new headquarters, which is located in Jayang-dong, Gwangjin District, in eastern Seoul — a location far removed from the traditional hotspots of Gangnam and Hongdae, which have long been magnets for young musicians.
The agency's decision to establish its new base in this unexpected area suggests a change in their strategic approach as they navigate the evolving landscape of the K-pop industry.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- What's behind K-pop agencies' Gangnam exodus? koreatimes.co.kr
