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The Onion Plans to Sponsor a College Football Bowl—and Beat Jeff Bezos at His Own Game

To overtake The Washington Post in print circulation, CEO Ben Collins is betting that a satirical college bowl game sponsorship is the ultimate subscriber growth engine.

The Onion Plans to Sponsor a College Football Bowl—and Beat Jeff Bezos at His Own Game

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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