Singapore Airlines to invest €1.4 billion upgrading luxury long-haul cabins

Singapore Airlines has announced an €1.4 billion investment to upgrade its long-haul cabins, aiming to remain competitive against airlines like Qatar Airways and Cathay Pacific. The upgrades, set to commence in the second half of 2027, will be implemented on their retrofitted Airbus A350-900 and ultra-long-range Boeing 777-9 aircraft, as well as their new Boeing 777-9s.

Over 5,000 frequent travelers, customers, staff, and industry experts participated in focus groups, surveys, and concept testing to ensure the new designs align with the actual travel experience.

The aim of these upgrades is to enhance comfort, flexibility, and customer satisfaction during various activities such as working, dining, relaxing, or resting. In first class, customers can convert seats into a two-seater sofa during the day or a 203 cm by 152 cm bed at night. Dedicated storage spaces include a personal wardrobe, vanity drawer, cabin baggage compartment, and a dining/workspace table.

Business class features sliding doors for privacy, a 127 cm seat pitch, and convertible seats into a full-flat bed measuring 200 cm in length. First-class customers already receive pyjamas, while business class customers will receive them for the first time.

Premium economy passengers will experience a 101 cm seat pitch, adjustable headrests, and leg rests. Economy class offers seat pitches between 78 and 81 cm, along with adjustable headrests. USB-C charging ports will be available across all cabins, with some planes and classes also featuring USB-A ports, universal AC power, or wireless charging.

Personal headphones can be paired with the KrisWorld in-flight entertainment system via Bluetooth. The airline will offer more than 100 refreshed menu items, including appetizers, main courses, and desserts.