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No more midnight rush: How Singles’ Day is being rebuilt for China’s cautious consumers

Eighteen editions on, China’s biggest annual shopping festival is growing up. As the sales frenzy gives way to longer promotions and more cautious spending, brands and platforms are rethinking how to win over shoppers.

No more midnight rush: How Singles’ Day is being rebuilt for China’s cautious consumers

We haven't written up this one. Channel News Asia has the full story — the link below goes straight to it.

Read the original at channelnewsasia.com →

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