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McDonald’s Spends Millions on Value Meals. Here’s Why Customers Are Still Walking Away

McDonald’s is promoting value as hard as anyone and still losing traffic, and the reason is a lesson for any business trying to win over stretched, nervous customers.

McDonald’s Spends Millions on Value Meals. Here’s Why Customers Are Still Walking Away

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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