Kraft Heinz: Ketchup is not enough
Heinz ketchup is the world market leader - but the company is posting red ink. How can this be? And why is the company's management putting their hopes on a weight loss injection?
The Heinz ketchup factory in Elst, Netherlands, produces eight million bottles of ketchup per week, operating 24/7 in three shifts. The factory exports to over 80 countries, including Germany, and has a highly controlled production process to ensure the perfect flow rate of ketchup. Despite being a world leader with a 42% market share in Germany and over 50% in many countries, Heinz has faced sales losses and financial struggles, including criticism over high sugar content and mold toxins in their ketchup.
The company has responded by analyzing and improving their quality control and developing their own tomato seeds to adapt to climate change.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
