IMAX's CEO doesn't understand the Cliff Booth hubbub
Non-AMC theaters are wary of programming Netflix's Once Upon A Time... In Hollywood sequel because it'll be on the streamer a month after release.
Movie theater CEOs are reportedly perplexed by Netflix's decision to release "The Further Mis-Adventures Of Cliff Booth," the David Fincher-directed sequel to "Once Upon A Time... In Hollywood." Cinemark and Regal have publicly declined to screen the film, citing their desire to preserve the legs of "The Hunger Games: Sunrise Of The Reaping," which opens two weeks earlier.
However, IMAX CEO Rich Gelfond asserts that he does not comprehend the controversy surrounding the film's release. He argues that theaters with hundreds or thousands of screens could play "The Hunger Games" on most screens and "Cliff Booth" on their IMAX screens, resulting in a "win-win" situation. Gelfond cites AMC's successful screening of "KPop Demon Hunters," a Netflix film that made its box office debut after its Netflix premiere, as proof that such a strategy can work.
Despite the controversy, "Cliff Booth" will be featured in AMC theaters, which boast over 500 IMAX screens globally, the most of any theater chain. "The Further Mis-Adventures Of Cliff Booth" begins a limited two-week IMAX engagement on November 25, with a Netflix release date of December 23.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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