Cinemark determines Cliff Booth bad for movie theaters
After banning Netflix's upcoming David Fincher, Quentin Tarantino, and Brad Pitt collaboration from its 150 locations, Cinemark's CEO says The Further Mis-Adventures Of Cliff Booth isn't in his theaters' best interest.
Cliff Booth's mischievous antics have landed him in hot water, leading to bans from numerous Hollywood backlots. The infamous incident—allegedly killing his wife and tossing Bruce Lee into the car's side—led to his exclusion from nearly 300 movie theaters worldwide. Booth's latest cinematic venture, "The Further Mis-Adventures Of Cliff Booth," which aligns with Netflix's Narnia release date, earned the streaming giant's exclusive IMAX debut before its December 23 Netflix premiere.
However, industry giants Cinemark and Regal, recognizing the potential negative precedent, declined to host Booth's film. Cinemark CEO Sean Gamble explained during a quarterly earnings call that the decision hinged on whether the film aligned with the company's interests and the broader industry implications. Gamble further hinted at payback against Netflix, whose 15-year campaign against movie theaters' existence may have influenced the theater chain's decision.
Despite Netflix's aggressive push for theatrical releases, including "La Bola Negra" and "Narnia," Cinemark and Regal remain steadfast in prioritizing films that uphold theatrical exclusivity.
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