Illit brings back Little Mimi collaboration with December album release

K-pop girl group Illit is reintroducing its hit collaboration with the Korean character brand Little Mimi, transforming their upcoming fifth mini-album into a collector's item aimed at younger fans. As per BELIFT LAB, a division of HYBE Music Group, the Little Mimi edition of their song "BREAK EVEN" will drop on December 30, making this the group's second partnership with the character brand.

This follows the success of last year's Little Mimi edition of Illit's debut single album, "NOT CUTE ANYMORE," which sold out during preorders and necessitated extra production. The forthcoming release morphs into a Little Mimi doll key ring, encompassing a miniature CD, lyrics sheet, three photocards, and stickers. This fusion of music and collectible merchandise draws inspiration from the "black agent" theme of the album's lead track, "I ll Get You," by incorporating ribbons and frills into the character's attire, mirroring the group's visual presentation in the music video.

BELIFT LAB stated the doll could also be paired with whistle key rings and charms previously released as part of the album.