ILLIT brings back Little Mimi collaboration with December album release

K-pop girl group ILLIT is reintroducing its beloved collaboration with Korean character brand Little Mimi for their upcoming fifth mini-album. This collabo is set to become a collectible item, tailored to entice younger fans, according to BELIFT LAB, a division of HYBE Music Group. The Little Mimi edition of their track "BREAK EVEN" will drop on December 30th, signaling the duo's second partnership with the character brand.

This follows their earlier joint venture last year, where ILLIT released the Little Mimi edition of their debut single album, "NOT CUTE ANYMORE." That particular release sold out during its pre-order phase and required extra production. The new offering takes the shape of a Little Mimi doll key ring, encompassing a mini CD, a lyrics sheet, three photocards, and stickers.

Its design is inspired by the "black agent" theme of the album's title track, "I'll Get You," incorporating ribbons and frills into the character's attire to mirror the group's visual presentation in the music video. BELIFT LAB revealed that the doll can also be paired with whistle key rings and charms previously released as part of the album's merchandise line.