How a Viral Ad Took Democrats in Mississippi From Long Shot to Contenders
Mississippi became the unlikeliest Senate battleground after a viral ad brought attention to Democrat Scott Colom's campaign.
In Mississippi's closely contested Senate race, Democrat Scott Colom's unexpectedly strong performance is attributed to a viral campaign ad that gained national attention. The 28-second video, which criticized Republican incumbent Cindy Hyde-Smith's comments on affordability, went viral in October and garnered over 15 million views on Colom's social media accounts.
Colom's campaign director, Ryan Sayles, and strategist Patrick Gaspard played crucial roles in creating the ad. Political experts suggest the ad's clever and humorous approach resonated with voters across the political spectrum, contributing to the race's increased competitiveness. Colom, if elected, would become the first Black U.S. Senator from Mississippi since Reconstruction.
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