Hotels: Disruption an der Rezeption: Warum Hotels immer digitaler werden
Die Hotellerie ist traditionell geprägt. Doch das ändert sich gerade: Immer mehr neue Anbieter setzen auf starke Digitalisierung. Was bedeutet das für Betreiber und Gäste?
Monheim. For Martin Kemmer, years of frustration boiled over as his colleagues failed to see him as a hotelier. Kemmer's professional roots are in a different realm. Over his career, he founded 25 companies, with his first venture launching in 2004 – an agency specializing in e-commerce and web development. When discussing his current hotel business, Kemmer's background is evident in the terminology he employs, such as "Zero-Booking-Click," "Model Agnosticism," and "Vendor-Lock-in."
The Hey Lou, a modest looking hotel opened in Monheim am Rhein in 2024, is a testament to this digital transformation. Kemmer is quick to point out that 90% of their processes are automated, placing him at the forefront of his industry. Hotels typically define themselves through comfort and service, rarely through digital processes behind the scenes or applications for guests and staff.
However, does Kemmer's model herald the future of the hotel industry? And what does this mean for other hoteliers and their guests?
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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