Investment: How the Rolex family invests their wealth
The family of Rolex founder Hans Wilsdorf has transferred their inheritance into a family office to preserve – and increase – their wealth. In doing so, they are also opting for unusual investments.
The investment firm Perpetual, headed by Moritz Kübel, manages a billion-dollar fortune for the approximately 90 members of the Rolex family and around 100 external investors. The family's wealth preservation and growth over time is attributed to the shared investment approach initiated by Hans Wilsdorf in 1905 when he established the luxury watch brand Rolex.
Initially, men wore wristwatches in their pockets due to concerns that the delicate timepieces would be affected by shocks, water, sweat, and dust. Wilsdorf was once referred to as "Uncle Nuts" for his unconventional ideas. Kübel, Perpetual's managing director, dons a Rolex GMT-Master II watch with a blue-and-red dial. Managing such a vast and diverse family fortune requires balancing the interests of the 90 relatives and external investors.
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