‘End of an era’: Tesla’s Cybertruck makes way for Musk’s robotaxi bet
Elon Musk predicted sales of 250,000 Cybertrucks a year, but only 20,237 units were sold in 2025.
Tesla is set to halt Cybertruck production at its Texas factory around mid-2027, CEO Elon Musk announced on November 6. Once a model hyped as a rival to traditional pickup trucks, Cybertruck sales were disappointingly weak, selling only 20,237 units in the United States in 2025 – a 48% drop from 2024. Musk called Cybertruck "the best vehicle Tesla has ever made" and the production cut the "end of an era".
Cybertruck's heavy, angular design was mocked by truck purists and safety experts doubted it would gain EU approval due to safety concerns. The vehicle has been unable to compete in Europe, where electric pickups are more popular. Former Aston Martin CEO Andy Palmer said rational auto executives would agree with the decision. Cybertruck lead engineer Wes Morrill says the discontinued model lives on through Cybercab, Musk's key bet in his push to make Tesla more of an AI and robotics company.
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