D’banj brings foreign songs to Nigeria via USSD

Nigerian artist D’banj has teamed up with international music company Cinq Music Group to bring foreign songs to Nigerian music fans via USSD technology. Through this partnership, fans will be able to purchase full-track downloads and caller ring-back tones of selected international recordings at prices suited to the Nigerian market. The first release includes T.I.'s hit single "Live Your Life" featuring Rihanna.

According to C.R.E.A.M., D’banj's entertainment platform, the collaboration aims to make globally recognized music accessible through locally designed payment channels. This move will integrate international recordings into C.R.E.A.M.'s current initiatives, which involve talent discovery, content distribution, monetization, fan engagement, rewards, and gaming.

D’banj emphasized that the partnership would provide rights holders with clearer insights into local consumer demand, as completed purchases would generate transaction receipts that can be used to measure commercial performance.

D’banj expressed his belief that the model would create value for music rights holders in the Nigerian market, as completed purchases would serve as receipts that solidify their assets. He also highlighted the platform's focus on fostering stronger relationships between musicians and their audiences, stating that their mission is to provide direct access between artists and fans like never before.

C.R.E.A.M. explained that this initiative is part of their direct-to-fan model, which connects creatives with their audiences through music discovery, distribution, monetization, fan participation, and rewards. The company aims to expand the range of international recordings available to Nigerian fans while maintaining its commitment to direct engagement between artists and fans.