Celebrity restaurateur Paik Jong-won suits up as delivery rider to promote new pizza
Celebrity restaurateur and entrepreneur Paik Jong-won traded his usual role as a restaurant executive for that of a delivery rider, personally bringing pizzas to customers to promote a new menu item from his Paikboy Pizza chain. In a video uploaded Thursday to his YouTube channel, “Paik Jong-won,” Paik spends a day working at a franchise location in South Chungcheong Province as part of his…
Celebrity restaurateur Paik Jong-won took on the role of a delivery rider to personally promote a new pizza menu item from his Paikboy Pizza chain. In a video from his YouTube channel, "Paik Jong-won," the entrepreneur spent a day working at a franchise location in South Chungcheong Province, demonstrating how to finish the new menu item with cheese and crushed red pepper.
Paik joined the deliveries on a motorcycle, surprising customers and even surprising firefighters he encountered along the way, who he promised to bring pizzas during their lunch break.
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