4 decades on, Maestro charts new course in Italian elegance
Introduced in 1986, LF's premium menswear brand Maestro is one of Korea's longest-running menswear labels, having spent four decades adapting its styles and sizing to better suit Korean men's physiques. Marking its 40th anniversary this year, LF said the brand will be more faithful to “Italian elegance” and seek broader global markets beyond Vietnam. LF announced last month that it will further…
In 1986, LF's premium menswear brand Maestro made its debut in Korea, becoming one of the country's longest-running menswear labels. Over the past four decades, the brand has adapted its styles and sizing to better suit Korean men's physiques. As it marks its 40th anniversary, LF has announced plans to chart a new course, with a renewed focus on "Italian elegance" and expansion into broader global markets beyond Vietnam.
To strengthen its high-end line Albero, Maestro will further solidify partnerships with leading Italian textile manufacturers, including Zegna, Loro Piana, Colombo, and Piacenza. The company will also diversify its made-to-measure (MTM) tailoring services, which currently account for 30% of the brand's sales, by categorizing them into three new tiers: Su Misura, Alta Sartoria, and Sartoria Italia.
Additionally, LF aims to cater to the growing demand for formalwear from couples preparing for their weddings and younger consumers in their 20s and 30s who reserve suits for special occasions.
To celebrate this milestone, the brand launched the Rome Suit in September.
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