4 decades on, Maestro charts new course in Italian elegance
Introduced in 1986, LF's premium menswear brand Maestro is one of Korea's longest-running menswear labels, having spent four decades adapting its styles and sizing to better suit Korean men's physiques. Marking its 40th anniversary this year, LF said the brand will be more faithful to “Italian elegance” and seek broader global markets beyond Vietnam. LF announced last month that it will further…
Four decades have passed since the inception of premium Korean menswear brand Maestro in 1986. As the brand celebrates its 40th anniversary this year, LF, the company behind Maestro, plans to refine its offerings to better align with Italian elegance and expand its global market reach.
The brand's commitment to Italian craftsmanship is further solidified as it strengthens its Albero line, which features products crafted in Italy. This will be achieved through partnerships with renowned Italian textile manufacturers such as Zegna, Loro Piana, Colombo, and Piacenza.
In addition to enhancing its high-end offerings, Maestro is also expanding its made-to-measure tailoring services, which constitute 30 percent of the brand's sales. These services will be divided into three distinct categories: Su Misura, Alta Sartoria, and Sartoria Italia. This expansion aims to cater to the growing demand from couples preparing for weddings and younger consumers who tend to reserve suits for special occasions.
To mark its milestone, the brand has launched the Rome Suit, designed to celebrate its 40th anniversary. This new addition to the lineup will further showcase Maestro's dedication to Italian elegance and its commitment to providing tailored elegance for Korean men.
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- 4 decades on, Maestro charts new course in Italian elegance koreatimes.co.kr
