Sensor Tower: GTA 6 pre-orders almost reach 8m, 74% bought on PlayStation 5

Grand Theft Auto 6 is on the brink of surpassing the eight million pre-order mark, with Sensor Tower's data revealing a staggering 7.71 million pre-ordered units thus far. This has already generated an estimated $751 million in gross revenue, with the PlayStation 5 version accounting for 74% of those orders and netting $559 million in sales.

Meanwhile, the Xbox Series X|S edition has secured 26% of pre-orders, bringing in $192 million. In the initial week of pre-orders in July, Newzoo had predicted GTA 6 would generate $260 million globally, projecting a 17.5% increase in overall game spending this year due to the game's anticipated success. August saw Sensor Tower reporting that 89% of pre-orders are for the $100 Ultimate Edition, compared to the 11% for the cheaper $80 Standard Edition.

Industry experts suggest that if the preorder trajectory holds, GTA 6 could see four million pre-orders skyrocket to over 40 million at launch, and possibly as high as 25 million. This level of pre-order sales would translate to approximately $2 billion in sales upon release, covering development costs and a significant portion of marketing expenses.

Compared to Cyberpunk 2077's eight million preorders at launch, GTA 6's current numbers are already impressive. Analysts estimate sales of 25 to 50 million units for the game, exceeding even 2022's Call of Duty: Modern Warfare 2 which managed to sell 25 to over 50 million copies.