Samsung Display partners with 6 global brands to promote QD-OLED in China
Samsung Display is joining hands with six global monitor brands to promote its quantum dot organic light-emitting diode (QD-OLED) technology at internet cafes across China, seeking to expand its presence in the world's largest gaming market. The company said Thursday that it is working with AOC, ASUS, HKC, MSI, TitanArmy and ViewSonic to designate selected internet cafes, locally known as…
Samsung Display has teamed up with six international monitor manufacturers to promote its innovative QD-OLED technology in China, aiming to bolster its position in the country's largest gaming market. The multinational corporation announced on Thursday that it is collaborating with AOC, ASUS, HKC, MSI, TitanArmy, and ViewSonic to transform certain internet cafes, colloquially known as i-cafes, into certified QD-OLED venues. This marks the first partnership of its kind between a display manufacturer and the i-cafe sector.
In order to receive certification, these i-cafe locations must house a minimum of thirty QD-OLED monitors. Samsung Display contributes promotional resources, such as certification signs, standing banners, keyboard and mouse pads, and interior decor, to bolster the credibility of these certified venues. As of October, the company had already designated ten such locations in prominent Chinese cities like Beijing and Shanghai.
The company's plans include expanding the network to include an additional 50 i-cafes by the end of the year.
I-cafes play a crucial role in the sales of gaming OLED monitors in China, accounting for an estimated 30 to 40 percent of total sales. They serve as pivotal sales channels for Samsung Display, facilitating the widespread adoption of its QD-OLED technology in the Chinese gaming market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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