Samsung Display partners with 6 global brands to promote QD-OLED in China

Samsung Display has entered into an agreement with six leading monitor manufacturers to promote its QD-OLED technology within internet cafes located in China, aiming to bolster its position in the world's biggest gaming market. The company announced on Thursday that it is partnering with AOC, ASUS, HKC, MSI, TitanArmy, and ViewSonic to designate specific internet cafes, commonly referred to as i-cafes, as official QD-OLED certified venues.

This marks the first time a display manufacturer has collaborated with the i-cafe industry in such a manner.

For a venue to qualify for the certification, it must have a minimum of 30 QD-OLED monitors installed. Samsung Display supplies promotional materials, which include certification signs, standing banners, keyboard and mouse pads, and interior decorations. As of October, the company has officially designated 10 venues across major Chinese cities such as Beijing and Shanghai. The company plans to expand this network to 60 venues by the end of the year.

Internet cafes in China play a significant role as a sales channel for gaming OLED monitors, contributing to around 30 to 40 percent of the sales. These establishments are becoming increasingly important for Samsung Display as they seek to expand their market presence in the country.