ROX delivers first UAE-made ADAMAS vehicles, marking a new era of UAE automotive excellence
In a landmark celebration that underscores the UAE's expanding industrial base, ROX held a vibrant ceremony at its Advanced AI Manufacturing Centre at KEZAD. Less than 60 days after rolling out its inaugural Emirates-built vehicle, the company officially presented the first batch of 10 ADAMAS vehicles to customers during the ceremony. The vehicles form part of a limited 100-unit UAE Signature…
ROX has made automotive history by delivering its first batch of 10 ADAMAS vehicles in the UAE, marking a significant shift in the country's automotive landscape. This achievement was celebrated at the company's Advanced AI Manufacturing Centre in KEZAD, with a high-profile event attended by local media, industry leaders and key partners.
The milestone comes just 60 days after the inaugural production of an Emirates-built vehicle, showcasing ROX's efficiency and speed in executing its manufacturing ambitions. Founder and CEO Jarvis emphasized the company's success is rooted in trust, resilience, and the ability to overcome challenges, including logistical issues and extreme heat.
Beyond vehicle manufacturing, ROX is building a robust local ecosystem, partnering with Borouge for advanced materials research and integrating local suppliers. The UAE Signature Edition vehicles, produced in limited numbers, embody the national spirit through design elements inspired by the UAE's culture, national colors and pride.
Jarvis sees Abu Dhabi as more than just a location for ROX, but as a global automotive capital, where the brand can showcase its luxury, design and quality to UAE consumers. Looking forward, ROX aims to contribute to the UAE's industrial growth goals and become a leading manufacturer by 2030, producing 300,000 vehicles annually and solidifying its position as a global automotive brand.
Written by urgent.news from The National Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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