ROX delivers first UAE-made ADAMAS vehicles, marking a new era of UAE automotive excellence
In a landmark celebration that underscores the UAE's expanding industrial base, ROX held a vibrant ceremony at its Advanced AI Manufacturing Centre at KEZAD. Less than 60 days after rolling out its inaugural Emirates-built vehicle, the company officially presented the first batch of 10 ADAMAS vehicles to customers during the ceremony. The vehicles form part of a limited 100-unit UAE Signature…
ROX has successfully manufactured its first batch of UAE-made ADAMAS vehicles at its Advanced AI Manufacturing Centre in Abu Dhabi. This marks a new era of automotive excellence for the UAE. The milestone event saw the presentation of the first 10 ADAMAS vehicles to customers, forming part of a limited 100-unit UAE Signature Edition.
The company's rapid turnaround from setting up manufacturing operations to delivering vehicles in under two months has impressed industry observers. ROX founder and CEO Jarvis attributes this success to trust, resilience, and determination in the face of challenges such as logistics issues and the intense summer heat in Abu Dhabi.
The company is also building a robust local industrial ecosystem, particularly with strategic partners like Borouge, who contribute advanced materials research. The UAE Signature Edition vehicles blend local culture with luxury design, incorporating elements inspired by the UAE’s national colours and heritage. ROX's ambitions align with the UAE's national strategies, including Operation 300bn, aiming for industrial growth and a significant GDP boost by 2030.
Written by urgent.news from The National UAE's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
