MultiChoice Ghana introduces four new DStv packages, cuts subscription prices

MultiChoice Ghana has introduced four new DStv packages - Starter, Select, Sports, and Ultimate - along with a significant reduction in subscription prices. The changes aim to make content more accessible and affordable for Ghanaian households. The new packages will replace the existing six: Access, Family, Compact, Compact Plus, Premium, and Party.

The Starter package, previously known as Access, will cost GH¢50, while the Select package (formerly Family) will be priced at GH¢100. The Sports package, replacing Compact and Compact Plus, will cost GH¢250, and the Ultimate package, previously Premium, will be priced at GH¢570.

Country CEO and Managing Director, Alex Okyere, revealed that the restructuring was initiated following customer feedback about the high cost of subscriptions. He announced that the company will provide more content to subscribers while charging less. The new Sports package will include football content such as UEFA Champions League, English Premier League, La Liga, and Serie A. Additional changes include the merging of M-Net Movies One and Two into M-Net Movies Plus and rebranding M-Net Movies Three and Four as M-Net Movies Stars and M-Net Movies Legends.

MultiChoice also announced a reduction in the cost of DStv equipment, with a decoder and satellite dish combination now priced at GH¢99. Customers who already own a dish can purchase the decoder alone for GH¢49. This move aims to attract more households to the platform, as Ghana has over eight million electrified homes. The company has established a distribution network of 12 major dealers and 1,500 points of sale to improve access to its products and services.