LeBron James Demands AI Betting App Stop Using His Likeness
James’s camp sent the company a cease and desist letter.
LeBron James has sent a cease and desist letter to an AI betting app called Bron AI, which uses his likeness and name without permission. The app's promotional video features a character that closely resembles James, wears a jersey with his nickname and number, and even includes photos of other NBA players. Bron AI's CEO claims that LeBron has no connection to the app, but James's representatives are demanding that the company immediately stop using his likeness in any form.
The company is also required to notify all users that James has no involvement with the app. This is not the first time an athlete's likeness has been used without permission to promote a sports betting product. In a similar case, an attorney for Shai Gilgeous-Alexander recently sent a cease and desist letter to a company that used the player's image in a promotional item for its betting app.
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