Jungheinrich Launches Direct Sales Operations Company in South Korea

SEOUL, South Korea - Jungheinrich has launched a direct sales company in South Korea last week, marking its first direct presence in the country's market. The new subsidiary, Jungheinrich Korea, is situated near Seoul and operates through its own sales organization.

The establishment of Jungheinrich Korea is a significant step towards expanding the company's presence in the Asia-Pacific region and pursuing its international growth strategy. Currently, Jungheinrich has been operating in South Korea via a dealer network for over 20 years. With the new direct sales organization, the company aims to strengthen these long-standing local partnerships and offer customers more direct access to its comprehensive range of products, services, and material handling solutions.

Nadine Despineux, Chief Sales Officer, stated that Jungheinrich Korea embodies their Strategy 2030+ by positioning the company more globally and focusing on growth outside Europe. The Asia-Pacific region, particularly South Korea, represents a significant next step in this expansion plan.

The new country unit will primarily serve customers in South Korea's logistics and manufacturing sectors, where there is a strong demand for sustainable, electrified, and automated solutions due to factors such as e-commerce growth, labor shortages, and increasing safety requirements. Jungheinrich can cater to a broader range of customer requirements through direct sales and its established partner network, offering the premium Jungheinrich brand and AntOn by Jungheinrich as a cost-effective alternative.

With the launch of Jungheinrich Korea, the company builds on its years of experience in the market and underscores its long-term commitment to South Korea and the wider Asia-Pacific region. Jungheinrich is already represented through eight country units and more than 14 partner countries in the region, supported by dedicated Key Account and After Sales teams.