Influencer takeover: Champagne co-host Adom FM Dwaso Nsem [Watch]

Social media influencer Kwabena Boateng, popularly known as Champagne, has taken on the role of co-host for Adom FM's Dwaso Nsem show. This move is part of an initiative called Influencer Takeover, powered by Influencer Africa. The collaboration is with Multimedia Group Limited (MGL), a move aimed at bridging the gap between mainstream media and Ghana's burgeoning digital content creation scene.

By bringing influencers onto select radio and TV programs, the partnership aims to boost connections between these two worlds and provide influencers the chance to reach wider audiences. Champagne's appearance on Dwaso Nsem will let listeners see a different side of the popular social media figure. Through this initiative, chosen influencers are set to appear on various Multimedia Group platforms, injecting their creativity, viewpoints, and digital clout into the mainstream broadcasting arena.

The partnership also highlights the increasing overlap between traditional media and digital platforms as media outlets seek fresh methods to engage audiences and boost their reach. You can view the live stream below.