How Norway flipped Trump’s name-calling into destination marketing
After President Donald Trump called Norway a “shithouse country,” its tourism agency turned the insult into a marketing opportunity to promote its designer bathrooms. Trump criticized Norway at a rally in Michigan on October 25 because he didn’t receive the Nobel Peace Prize , which is awarded by the Norwegian Nobel Committee. Disparaging the Nordic nation with a term he’s previously used for…
When President Donald Trump referred to Norway as "a shithouse country" during a rally in Michigan, it provided the country's tourism agency with an unexpected opportunity. The Norwegian tourism agency, Visit Norway, used the insult to their advantage by promoting their designer public toilets, turning the attack into a badge of honor.
The agency's website showcasing Norway's best toilets has become the most popular in most countries, receiving 200,000 page views since Monday, with 5 million organic social media views so far. The updated page features Norway's most iconic public toilets, such as the Stegastein Lookout restroom, which overlooks a fjord, and the Eggum restroom with its wave-shaped concrete building.
Visit Norway emphasizes that the website isn't a political statement but rather a way to showcase the country's architectural achievements and investment in public restrooms, attracting attention and interest from around the world.
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