Barry Diller's advice for Hollywood: Stop chasing Netflix.
The mogul has advice for the Ellisons and everyone else: "You are simply never going to beat Netflix, ever, unless they do something weird."
Barry Diller, a seasoned executive with experience in both Hollywood and the internet, has advised Hollywood not to chase Netflix. Diller asserts that it is impossible to catch up to Netflix, despite the common belief that achieving significant scale would be the answer to competing with the streaming giant. In fact, Diller points out that platforms like YouTube and TikTok, which have a seemingly limitless supply of free content, pose a more direct threat to Netflix's dominance.
Diller has previously held leadership positions at Paramount and Fox, and he believes that concentrating on consolidation would not offer a competitive advantage in the streaming market. He argues that the market has benefited from the presence of multiple major studios, and their contraction does not necessarily mean the demise of the industry.
Instead, Diller advocates for the continued growth of quality production, emphasizing that the rise of platforms like YouTube and TikTok has democratized content creation and distribution.
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