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He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

We haven't written up this one. The Age has the full story — the link below goes straight to it.

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