He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.
We haven't written up this one. The Sydney Morning Herald has the full story — the link below goes straight to it.
