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Firmly Lands $15 Million as Investors Back the Merchant Side of Agentic Commerce

Artificial intelligence agents are becoming a new place to shop faster than merchants can plug into them. Analysts expect AI-driven traffic to retail sites in the United States to grow 130% year over year this holiday season, according to a Thursday (Nov. 5) press release provided to PYMNTS from firmly, a Seattle startup. But every […] The post Firmly Lands $15 Million as Investors Back the…

Firmly Lands $15 Million as Investors Back the Merchant Side of Agentic Commerce

We haven't written up this one. PYMNTS has the full story — the link below goes straight to it.

Read the original at pymnts.com →

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