Daft Punk and Doctor Doom star in the 2026 Lego holiday ad: Shop our top picks from the ad
The Lego Group released its 2026 holiday ad directed by Michael Gracey and featuring Daft Punk, E.T., and Marvel heroes. Here is where to shop the sets.
Lego has kicked off its 2026 holiday campaign featuring a 74-second film directed by Michael Gracey, set to Daft Punk's hit song "One More Time." The ad follows a red 2x4 Lego brick on a journey through the Lego Holiday Workshop, where it gets assembled and sent off to a family living room. To celebrate, Lego has launched a dedicated online store where viewers can shop the featured sets and characters from the ad.
Among the tops picks are the Lego Speed Champions F1 Academy Lego Race Car, priced at $27.99. This 201-piece build pays homage to the all-female racing series with detailed features like an aerodynamic rear wing, halo safety system, Pirelli-branded tires, and a driver minifigure with helmet and wrench. The film opens with a high-speed dash through the snow, featuring Daft Punk minifigures alongside real-life Dutch driver Esmee Kosterman in her liveried racer.
Another notable feature is the Avengers: Doomsday Quinjet, which is also available for purchase. The Lego holiday ad brings a classic French touch to the shopping season, making it an exciting addition for fans and collectors alike.
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