Apple rolls out Retention Messaging, letting developers present personalized text, images, or special offers to users who are canceling their subscriptions (Marcus Mendes/9to5Mac)
Apple today rolled out a new subscription retention tool for developers looking to reduce cancellations. Here are the details.
Apple recently introduced a new subscription retention tool for developers to combat cancellations. This feature, named Retention Messaging, was unveiled during WWDC earlier this year. The tool enables developers to display personalized messages and special offers to users who are trying to cancel their subscriptions.
According to Apple's developer blog post, Retention Messaging messages can appear during the cancellation flow and include text, images, or special offers. This is a shift from Apple's previous Win-Back Offers feature from 2024, which allowed developers to provide discounts to former subscribers after they had canceled their subscriptions.
The key difference with Retention Messaging is that it targets subscribers before they complete the cancellation process, rather than after they have canceled or let their subscriptions expire. To configure these messages, developers can use the App Store Connect interface to set subscriber eligibility and wait time between messages.
Additionally, the Retention Messaging API allows developers to select the most appropriate message for each subscriber based on their subscription details. Apple has made API access available upon request.
Developers can create up to 10 retention messages per app, with each message linked to one or more subscriptions. For more information on Retention Messages, developers can refer to Apple's documentation. For additional Apple news, visit 9to5Mac on YouTube.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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