WTF is scene-level targeting for CTV?
This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting.
This guide, supported by Wurl, delves into the realm of scene-level targeting for Connected TV (CTV) advertising. By aligning ad creative with relevant on-screen context, advertisers can enhance positive engagement and performance throughout the entire customer journey. CTV technology has transformed the way brands connect with audiences via the primary home entertainment screen.
Streaming TV services, bolstered by ads, are witnessing a surge in viewership. However, the advertising ecosystem remains opaque, making it challenging to exert control over ad placement. Moreover, ad fill rates have not kept pace with the growing demand, presenting a significant opportunity for advertisers and content providers.
This situation is an opportune moment for innovation, as novel tools and technologies now exist to help advertisers target engaged viewers more effectively and efficiently on a larger scale. For further insights, read this article on digiday.com. Sign up for Digiday newsletters to stay updated on media, marketing, and the future of TV.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
